Real value lies not in prescribing solutions, but in "absorbing" oneself in the process of change.

Most owner driven businesses do not have any Professional board. The shares are within the family. This means the “privilege” as well as the “burden” of taking all decisions rests on one (or two) persons. There is usually no independent and competent voice which can question the decisions nor can offer differing opinions. This obviously leads to situations where either wrong decisions get taken or no decisions are taken (which is also a wrong decision often !) leading to very “conservative and safe” actions which is against the spirit of entrepreneurship.

In fast changing market where newer competition is growing every day, business growth is no longer an option. One no longer has to run to Win, one has to run in order to Survive today. You either Run or fall by the wayside.

SparkMantra provides the crucial professional voice that helps take the right decisions to take the business forward by looking at all the market opportunities and choosing the right business strategy to exploit them.

 Branding and Marketing is all about starting from understanding customer need, creating appropriate unique solution, communicating the uniqueness and delivering it consistently to reinforce the uniqueness which creates the Branding. 

SparkMantra assists businesses in evaluating and assessing the current and future market tableau in order to identify opportunity for building uniqueness. Using the fact that customer does not buy the product but the whole package, we help in identifying which part of the package can be utilised to create uniqueness which is of value to the target market set. We help in establishing not only the strategy for communicating the uniqueness but also in laying down processes to ensure and constantly monitor its delivery.

B2B selling requires understanding organisations’ buying process and developing strategic plans to enter & retain the accounts. It is no longer as simple as just showing the catalogue and explaining the features. In a world of standardised technology and with the customer having access to never before knowledge with the help of internet, there is a need to do lot of groundwork, develop multi- level customer contacts and understanding of human and group dynamics in order to swing the decision in one’s favour. This requires specific trainings and also appropriate Sales structure. The latter often means incorporating right kind of Channel Partner network to exploit the full market opportunities.

SparkMantra helps in creating appropriate Sales structure including Channel Partners. We also can help you develop effective operational processes to handle various challenges such as Key Account Management, Collection and Channel Network Management.

With all things equal on the product front due to standardisation in technology, the real differentiator can only be the Human element.  This is what often plays the most critical role in the customer choosing one among many offering more or less similar solutions. Unfortunately this has been one of the most neglected areas in traditional businesses. Focus has been on minimising employee cost rather than maximising competence quotient of the organisation. So much so that often organisations are unable to even benchmark competence adequately. 

  SparkMantra helps organisations to achieve the following in this crucial area :

• Developing appropriate HR policies 
• Ensuring proper practices and culture to promote morale and motivation
• Establishing appropriate organisation structure and reporting / review systems
• Establishing a transparent Performance Management (Appraisal) System
• Creating an accountability driven operations system